Paid ads

Google Ads, Local Services Ads, and what the fees mean.

• Google Ads for Plumbers

  Google Ads for plumbers should split emergency calls from water heaters and drains, refuse the searches you will not roll for, and land on a page someone answers.

• Google Ads for Dentists

  Google Ads for dentists should split emergencies, new-patient exams, and cosmetic or implant consults, send each click to a matching page, and follow ad rules your counsel accepts.

• PPC for Law Firms: Budgets and Pitfalls

  How US law firms should plan PPC budgets, separate practice-area campaigns, judge call quality, and write pages with no promised case volume.

• Meta Ads for Local Businesses

  How a local business should use Meta ads for visual demand and reminders, and when someone who needs a plumber today still belongs on search.

• Local Services Ads vs Google Search Ads

  How Local Services Ads differ from standard Google Search ads for US service businesses, including screening, billing, and when to use each.

• Google Ads Management Pricing: Agency Fees Explained

  How US agencies price Google Ads management, what the fee should include, and how to separate the fee from the ad spend.

• Google Ads for Small Business, a Beginner Friendly Guide

  How a US small business should start Google Ads, which campaign type to pick, and what to measure before spending more.

• HVAC Google Ads for Heating and Cooling Companies

  HVAC Google Ads for US heating and cooling companies. Split repair, replacement, and maintenance, and match each HVAC search ad to a page a person answers.

• Facebook Ads vs Google Ads for Service Businesses

  How service businesses should compare Facebook ads and Google Ads, decide which jobs fit which channel, and test calls without betting the month.