SEO for med spas

Publish a page for a treatment you perform. Neuromodulator injections, fillers, lasers, chemical peels, microneedling, and body treatments are examples of categories, and only the ones on your menu belong on the site. Name the brands you use only when you use them. Describe what the visit is, who performs it, and what supervision looks like in your clinic. A consult that can end with "you are not a candidate" should say so. That sentence is more useful than a claim that everyone qualifies.

Do not guarantee an outcome. Do not write that a treatment erases lines, is permanent, is painless, or produces a specific look. If you mention downtime or discomfort, use ranges your medical lead will sign. Before-and-after photos need patient consent and a clear note that results vary and that the photo is not a prediction for the next person. An example of a headline to reject, labelled as an example of wording: "Guaranteed wrinkle removal in one visit." That line should not ship.

The marketing site is not an exam. It should not tell a reader which product to use, which dose they need, or how to handle a complication at home. High-level risks can be mentioned when the clinician approves the wording. Diagnosis does not belong in a page written to be found in search. If a sentence sounds like a promise a nurse or physician would refuse to make in the room, it does not belong in the title either.

• Pages only for treatments on the current menu
• Who performs the treatment, and what the consult decides
• No guarantee of an outcome, a look, or a painless visit
• Photos used with consent and a note that results vary
• Clinician approval before the page is published

If patients visit a clinic, the location page should carry the real address, the hours, who is on site, and practical notes for arrival. The Google Business Profile should match that address and those hours. The category should fit the business. Medical spa is a category. Dermatologist or plastic surgeon is a different statement and belongs on the profile only when that practitioner practices there in a way the listing rules and the license support. A treatment menu run by nurses, with a surgeon title on the profile, is a mismatch we will not publish.

A suite inside a larger building is still one location. Neighborhoods nearby are not extra clinics. You can say that patients come from those areas if it is true. You should not give each area its own URL that repeats the treatment names. A virtual consult option is not a second city. If you do not have a clinic in a city, you do not have a location page there, and you do not have a profile there.

Two real clinics can support two location pages and two profiles, each with its own hours and its own treatment availability if they differ. Write the difference. If one site does not offer a device the other site owns, the pages should say so. Copying the full menu onto both addresses trains patients to book the wrong room.

The pages worth keeping usually help someone make a decision you are qualified to inform at a high level. How you choose between two treatments you both offer. What the consult covers, and what it costs to book if you publish a consult fee. How you handle someone your protocol excludes. What the aftercare sheet actually says, in language the clinician has approved. Those details are specific to the clinic. Replacing one city name with another does not produce them.

Put a clinician's review on treatment pages before they go live, and date that review. Offers, prices, and introductory notes come down when they expire. A page that describes a device you no longer own should come down or be rewritten the week the device leaves. Social posts can point at these pages. They should not invent a stronger claim than the page allows. If a caption says "instant" and the page says "results vary," fix the caption.

This is an example of a content choice, not a client and not a ranking story. A clinic has been asked for twenty neighborhood pages, one per affluent area around a single suite. The work instead is one location page, treatment pages for the menu they perform, and a short note listing areas patients already drive from. The twenty URLs are not built. The example stops there. It does not claim the clinic's visibility changed.

Ask patients who want to leave a review after a visit, once. Do not offer a discount, a free treatment, a gift card, or a drawing entry in exchange for the review. Do not require a star rating. Do not script the medical result you hope they will type. Staff should not review the clinic. A burst of reviews that does not match visit volume is not a target.

When you reply, thank the person without discussing their treatment in detail, and without calling a described outcome typical. If a review states a medical result you cannot stand behind, do not repeat it on the treatment page. Google's policies prohibit fake reviews and review incentives. We will not buy reviews, and we will not write them.

An example, not a client: a clinic retires a "tag us for a discount" story, asks the front desk to offer a review link only after the visit with no reward, and rewrites two treatment pages that said the result was instant and guaranteed. The public pages get narrower and more accurate. This example does not claim a change in search position.

Local SEO retainers are often discussed around $750 to $5,000 per month, depending on competition and content. A single clinic with a short treatment menu is usually discussed lower in that range. A clinic with many treatments, frequent offers, photo review, and clinician time on every claim is discussed higher, because the editing is the work. A stack of neighborhood pages is not a reason the fee goes up, because those pages are not in the scope.

Clinical review time is part of the cost even when it happens inside the clinic rather than at the agency. If a medical director needs a week to approve a page, the publishing schedule has to allow for that week. Rushing a claim onto the site to match a social campaign is how outcome language slips through.

That range is not a CodeHunterz rate card. It is not a quote. It is not a ranking guarantee. It is not a promise of a page one ranking or a map pack position. We quote after we see the treatment menu, who must approve clinical wording, and whether you have one clinic or more than one real location.